Product launches are always a bit demanding, but when you are waiting to get your hands on three of the only trucks on the planet with Command Steer to produce launch videos… there is a whole new meaning to demanding. Our latest product launch is Command Steer. It’s an amazing technology added to our Anthem […]
3 Trucks 3 Days for Mack Medium Duty Series Launch
Three of the first Mack Medium Duty Class 6 and Class 7 trucks make their debut in downtown Winston Salem. Why Winston Salem you may ask? For starters, it is less than 2 hours from the new assembly plant in Salem, Virginia. It is thirty minutes west of our offices at Mack World Headquarters in […]
Why Build an In-House Marketing Team
Let’s start with marketing content. The need for sheer volumes of content across multi-platforms is enough of a reason to build an in-house marketing team. Brands today are present on most social media channels. When you begin to break out a week’s worth of posts on Facebook, Twitter, Instagram, and LinkedIn not including YouTube, Snapchat, […]
The Horn
The Horn video is a personal creative first after making the decision to transform into an in-house marketing department for video and content creation. The vision was to highlight an element of trucking that everyone could make a connection with and most importantly, strike an emotional chord. Another element was to start grounding our ‘Born […]