6 Strong Command Steer Videos
Product launches are always a bit demanding, but when you are waiting to get your hands on three of the only trucks on the planet with Command Steer to produce launch videos… there is a whole new meaning to demanding. Our latest product launch is Command Steer. It’s an amazing technology added to our Anthem…
3 Trucks 3 Days for Mack Medium Duty Series Launch
Three of the first Mack Medium Duty Class 6 and Class 7 trucks make their debut in downtown Winston Salem. Why Winston Salem you may ask? For starters, it is less than 2 hours from the new assembly plant in Salem, Virginia. It is thirty minutes west of our offices at Mack World Headquarters in…
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Roadlife
Roadlife was the result of how creativity and marketing partnerships collide. That is what happened when we paused long enough in the midst of a major truck launch to realize we had a perfect storm brewing to utilize our marketing partnerships and create our first long-form content series. At Mack, we typically do not do…
The Horn
The Horn video is a personal creative first after making the decision to transform into an in-house marketing department for video and content creation. The vision was to highlight an element of trucking that everyone could make a connection with and most importantly, strike an emotional chord. Another element was to start grounding our ‘Born…